STRATEGIES TO
INCREASE THE VALUE
OF FRESH PRODUCE

SG Marketing: the marketing consultancy for fresh produce

SG Marketing was founded in Bologna and has been operating in the fresh products marketing sector for over 30 years.

We support national companies and international production and distribution groups in the development of strategies and value-enhancement projects.

We guide products throughout their entire journey, from strategic decisions to the point of sale, integrating marketing consultancy, communication, and operational activation.

+ 0

years of consulting experience

active clients in the fruit and vegetable sector

+ 800

projects developed across the supply chain

Since 1995, SG Marketing has combined expertise, method, and vision to generate value in the fruit, vegetable, and fresh produce sector.

Sector expertise, methodology and operational capability to create value

Marketing Insights & Strategy

We analyse the market and develop growth strategies.

To make more effective decisions

Enhancing the product range and category at the point of sale

We make the product more prominent in the point of sale.

To boost performance

Communication & Experiential Activations

We engage consumers through direct experiences and integrated campaigns.

To encourage trying and buying

Brand Events & Activations

We create opportunities for people to encounter the brand and engage with it.

To strengthen visibility and positioning

Training & Skills Development

We transfer marketing expertise to company teams.

To increase autonomy and awareness

The value of a supply chain is built with care, over time, through strong relationships.

Customers and Partners

SG Marketing provides consultancy services to manufacturing and distribution companies, including international ones. We build lasting relationships based on expertise, continuity and industry knowledge.