From marketing strategy to execution: we enhance products right through to the point of sale
Integrated services and specialist consulting to enhance
your fresh products at every stage of the supply chain.
Marketing Insights & Strategy
We guide decision-making, starting with the data.
We study the market and analyse the competitive landscape to identify opportunities and define a clear strategy: we develop positioning, targets and a marketing plan, ensuring consistency in our actions.
This enables us to make more effective, growth-oriented decisions.
WHAT WE DO
- B2B and B2C market analysis
- Shopper and trade insight research
- Positioning and branding research
- Marketing Planning Development
Request information
Enhancing the product range and category at the point of sale
We transform the product into perceived value.
We work on the product range, shelf placement and shopping experience to make the category more visible and appealing.
To increase shelf visibility and sales performance.
WHAT WE DO
- Category management
- Shelf enhancement strategies
- Shopper marketing
- In-store experience design
Request information
Communication & Experiential Activations
We create opportunities for brands, products, and people to connect.
We design communication and activation initiatives aimed at consumers, retailers, and commercial operators, managing each initiative from strategy definition through to on-the-ground execution.
To increase awareness, stimulate engagement, encourage product trial, and support sales.
WHAT WE DO
- Promotions, tastings, and sampling across different sales channels.
- Events, roadshows, and activations for the public and the supply chain.
- B2B and B2C communication campaigns
- Promotional materials, POP and in-store displays
- Press office, media relations and influencer marketing
- Social media management and content creation
- Incentive programs for consumers and operators
- Couponing, prize contests, and loyalty programs
- Monitoring, reporting, and performance analysis
Request information
Brand Events & Activations
We bring together brands, customers and stakeholders.
We design events, themed conferences and trade fairs as tools for creating experiences and building relationships.
To increase visibility and the quality of contacts.
WHAT WE DO
- Organisation of B2B and B2C events
- Organisation of and participation in trade fairs and themed conferences
- Production of promotional materials and displays
Request information
Training & Skills Development
We transfer methods and skills to organisations.
We design training programmes, both one-to-one and in groups, tailored to the company’s context and objectives, to make teams more autonomous and effective.
To develop marketing expertise and internal decision-making skills.
WHAT WE DO
- Market and supply chain landscape
- Marketing and trade marketing
- Category and channel management
- Value enhancement strategies
Request information